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14Jan2015

Research Shows Metrics Marketers Think Matter Most

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How are you measuring social media in 2015?   Do you know which metrics to watch?   Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.   In this article you’ll discover findings from studies to help you determine which metrics
12Jan2015

9 Google Analytics Tips to Improve Your Marketing

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Do you use Google Analytics?   Are you leveraging the many apps that work with Google Analytics?   Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts.   In this article I’ll share nine tips to help you get more out of Google Analytics.   Improve your
09Jan2015

How to Build a Social Community: 4 Tips

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Does your business have a social community?   Are you looking for ways to stay connected?   When you engage social fans on their terms, you increase visibility and reach.   In this article I’ll share four ways to engage your fans and develop an active social community.   Why Social Community?   A loyal community
07Jan2015

How Social Listening Can Improve Your Marketing

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Are you listening to what people are saying about your company?   Are you responding to those comments?   The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions.   In this article you’ll discover what social listening is, how it works and how responding improves communication.
05Jan2015

New Social Media Research Shows What People Expect From Brands

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Are you wondering what consumers expect from brands when it comes to social media?   A series of new reports answers this very question.   Consumers have strong expectations for how brands use social channels.   In this article, you’ll discover findings from studies to help you determine what consumers want to see from you