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04Dec2014

5 Social Media Marketing Trends for 2015

  • By spyrosg
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Hard to believe it, but December has arrived yet again — which means lots of year-end lists and predictions for the year to come.   Nothing changes more rapidly than social media, what with the new platforms, new privacy policies, new venues for storytelling (yes, even Snapchat), and the ability to more effectively flag and report
04Dec2014

Facebook Ad Campaign Changes: What Marketers Need to Know

  • By spyrosg
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Do you use Facebook ads to boost your business?   Are you confused by the latest changes?   Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads.   In this article you’ll discover how to set up a Facebook ad campaign in the new structure.   Find out how recent
04Dec2014

How to Measure Your Social Media ROI Using Google Analytics

  • By spyrosg
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Do you want to understand your social media return-on-investment (ROI)?   Are you tracking the customer journey in Google Analytics?   In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business.   Find steps to measure social media ROI with Google
03Dec2014

How to Improve Your Social Media Ads Using Brain Science

  • By spyrosg
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Are you advertising on social media?   Do you want more attention for your social media ads?   The way you design your ad impacts how much attention it gets with social media.   In this article you’ll discover what the brain pays attention to and tactics for holding that attention.   How Attraction Works   Each
01Dec2014

3 Ways to Turn Email Subscribers Into Social Fans

  • By spyrosg
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Do you want more followers for your company’s social sites?   Have you tried building your social following through your email list?   Customers and email subscribers are already engaged with your brand, so why not encourage these loyal fans to follow you on your social media sites, too?   In this article I’ll share three things