Who Buys Apple IPads? Rich, Male, Pet-Owning Geeks

Who Buys Apple iPads? Rich, Male, Pet-Owning Geeks

As posted on Forbes.com:

Ever wonder who the most likely buyers are for the Apple iPad? Market data research firm BlueKai put together a nifty infographic that shows that the most likely buyers are males, video game players and (not sure what this means) pet owners. The device is popular, too, with scientists, international travelers, apartment dwellers, vitamin takers and buyers of organic food.

Blue Kai notes that ComScore found that 45.9% of tablet owners live in households with incomes of at least $100,000 a year.

(via http://blogs.bluekai.com/2011/11/who-buys-apple-ipads-rich-male-pet-owning-geeks/)



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