Thanks to the iPhone and the popularity of smartphones, we’ve seen rapid growth of mobile commerce over the last couple of years, something we’vecovered in detail on this blog.
According to IMRG stats, 7.7% of visits to UK e-commerce sites came from mobiles in 2011, accounting for 3.3% of all purchases.
This may seem low, but though most have seen the light, not every retailer has launched a mobile site or app. For those companies with more forward thinking mobile strategies, the gains are there to be had.
For example, 18% of Ocado’s sales came via mobile last year, while Dominos made £10m via mobile last year, and £1m in just one week early in 2012.
This infographic from IMRG and eDigital Research contains some great stats on m-commerce growth from 2009 to 2012…
by Graham Charlton