Creating social media accounts is easy. Building an audience and creating a community on those social networks is hard.
Make social media marketing easier for your business by avoiding these common mistakes!
NOT HAVING A PLAN!
Social media marketing can be overwhelming at times and easily overlooked at others. Many businesses make an emotional decision to jump on the social media bandwagon but don’t take the time to create a plan for success. Businesses that fail to plan correctly can miss easy opportunites to increase their revenue and social reach. For example, if your business doesn’t plan in advance they can neglect to say something important around key events such as the Super Bowl or back to school season.
MAKING IT ALL ABOUT YOU!
Businesses usually treat social media like other advertising platforms but this is a huge mistake. Most people are more interested in themselves and their interests than others and their interests. Use this to your advantage by researching what your customers are interested in and post about that! Doing this can easily increase your social engagements and ultimately increase your social reach.
NOT COMMUNICATING WITH YOUR AUDIENCE!
Fans connect with your business… to connect with your business! Taking time and responding to customers questions and replying to their comments builds a relationship with them. Eventually these customers may recommend you to their friends based on the experience you create for them on social media.
JOINING TOO MANY SOCIAL NETWORKS!
Building and audience and using one social network is a triumph for most businesses. Joining more social networks than your business can handle can lead to dormant accounts. When a fan visits one of these dormant pages it can have a negative impact on your business. Instead, focus on mastering one or two social networks and really building your audience. You can always join additional social networks later. Don’t jump in the deep end of the pool without knowing how to swim!
PAYING ATTENTION TO THE WRONG METRICS!
Analyzing and understanding social metrics is new to most businesses. For this reason they tend to apply the same rules they’ve seen work in other areas. This may give businesses a sense of control but it will definetely lead them in the wrong direction. Social media success isn’t measured in Likes or Followers, it’s measured in brand recognition, social engagement and sharing. Having a smaller audience that constantly engages with your businesses is much more valuable than a larger audience that only interacts sporadically.
Avoiding these mistakes doesn’t ensure your business’s social media succes but it does extremely lower the chance of failure. Remember to go slow, engage with as many fans you can and setting up the proper systems.
You can always join additional social networks later. Don’t jump in the deep end of the pool without knowing how to swim!
By Joseph Cameron