The growing popularity of social media has made way for the fraudsters who want to spoil the reputation of business organizations. If you too are keen on monitoring your company’s presence on different social media platforms, then this is the blog that will deliver you the desired information. Here, I’ve covered some easy to follow tips that will aid you in analyzing your brand’s visibility on different social networks. So, without further adieu, let’s get going and explore everything about the best tips that can aid you in monitoring your social media presence in an excellent manner.
Here are 6 tips for your social media presence to leave competitors behind
1. Check out who exactly is sharing content placed on your website
In order to get a detailed analysis of how your company is faring on all the popular social networks, make sure to check out who exactly is sharing content that is placed on your site. Once you’re able to gather this detail, it will become simpler for you to look through the links for some effective domain information. You can use your Twitter handle to get an instant list of people who are sharing your content.
2. Choose FollowerWonk for knowing who all follow you/your company
You can also choose to analyze your Twitter profile using FollerWonk, which will allow you to see a breakdown of the most common words inserted in your followers’ biographies. By getting an in-depth idea about your followers, it will become easier for you to understand whether your marketing efforts are on the right track or not.
3. Opt for effective social media monitoring and intelligence gathering tools
If you are finding it tedious to devote a good amount of time on monitoring your company’s social media page then it is better to opt for effective social media monitoring and intelligence gathering tools. Some of the most popular ones include Hootsuite, Tweetbe.at, Twilert, Google Alerts, Sprout Social and many more.
4. Get to know what people are talking about you via SocialMention
SocialMention is yet another effective social media search and analysis tool that allows you to get a comprehensive report of what all people are saying about you all over the social media platforms. This tool also works as a perfect match for website owners who want to pull in data from Facebook. Extensive features and easy-to-use interface makes SocialMention a must-have for every individual who wants to analyze his/her social media marketing results.
5. Jot down a Twitter list of your business competitors and industry leaders whom you look up to
As an approach to make the most of social media marketing, it is recommended to prepare separate Twitter list for business competitors and industry leaders or people who’ve influenced you in your specific niche. Doing this will help you in feeling the pulse of your industry and also prompt you to take suitable measures for affirming a better social media presence.
6. Search for people who are sharing content/press that mentions yours/your company’s name
People who are sharing content that mentions you are definitely working towards empowering your brand online. As an online merchant, you need to look out for such people and begin interacting with them. It is interesting to find that thousands of online entrepreneurs have been able to reach out to their potential consumers after having interacted with people who share press/content that includes their name/their company’s name. In addition to plain interaction, these merchants have even followed such people for continuous client growth.
Well, if you’re putting in your best efforts towards empowering your brand via social media, it is time to monitor your efforts to make sure you’re heading in the right direction.
By Mike Swan