How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception.…
Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article…
Does your business have a social community? Are you looking for ways to stay connected? When you engage social fans on their terms, you increase visibility and reach. In this article I’ll share four ways to engage your…
Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions. …
Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll…
