Perhaps the most important part of current social media marketing is the hashtag. Hashtags (#) are used to group messages together based on topic, originally appearing on Twitter before spreading to other social media sites, such as Facebook and Instagram,…

At the end and/or beginning of each year, marketers usually get inundated by articles & blog posts about “trends to watch in the coming new year,” related to social media and how it can be utilized for online marketing. And…

When I have initial consults with clients, their questions center around the logistics of social media, like, ''How often should I post on Facebook?'' and ''How can I possibly say everything I need to in 140 characters?''   Don’t get…

Do you want to increase awareness of your brand online?   Are you ready to take the plunge and use content to connect with your audience on social media?   If you shift your thinking and perception about what makes…

Are you advertising on Facebook?   Do you want to create better Facebook ads?   In this article you’ll discover four things to help you build a more effective Facebook ad. #1: Choose Color With Care   It’s long been accepted that…