Since tablets have burst into the ecommerce space in the last few years, they’ve drastically altered the online shopping experience.
That’s a good thing for retailers. Tablet users prefer to use tablets at home, an environment where they’re more likely to buy. This Milo infographic breaks down the trends in tablet use and retail.
According to an eMarketer report, tablets will be adopted even more quickly in the U.S. than smartphones. By 2014, more than one-third of U.S. Internet users will have tablets, meaning now’s the time for retailers to be looking toward the mobile shopping experience.
Milo makes one key recommendation for retailers: 31% of tablet users compare prices on their device before purchasing in a brick-and-mortar store. This trend means even retailers not specializing in e-commerce should be sure to optimize their stock for tablet shoppers.
What’s your preferred device for online shopping? Are you a desktop loyalist or tablet adopter?
by Zoe Fox