Creating social media accounts is easy. Building an audience and creating a community on those social networks is hard. Make social media marketing easier for your business by avoiding these common mistakes! NOT HAVING A PLAN! Social media marketing can…

It’s not groundbreaking news to suggest that social media has changed the way we do business. It’s obvious that we can no longer rely on interruption based marketing to communicate our stories. We all know it’s important to listen, share…

Infographic: The importance of social media in e-commerce   According to a new infographic from MobStac, four in 10 social media users have purchased an item in-store or online after sharing it on Twitter, Facebook or Pinterest.   While the…

As online shopping continues to grow as the commerce method of choice for US consumers, so too does the efficacy of paid search for internet retailers. MarketLive Performance Index data shows that as paid search drove 37.6% of all search…

Consider your own email inbox. Does a pleasing visual and overexcited copy convince you to hit a “Buy Now” button? What kind of email solicitation might actually get you yourself to respond? In direct mail, offline testing has taught savvy…